Building a personal brand starts with choosing a good domain name
Skip to main content

Building a personal brand starts with choosing a good domain name

Building a personal brand starts with choosing a good domain name - Cover image (opens in a new tab)

Recently, many friends have discussed with me issues related to building a personal brand or setting up websites and blogs. Whether we want to build a personal brand or run a blog, we all need a domain name that is easy to remember and catchy.

I will share with you how to choose a good domain name in the “Building My Personal Brand (opens in a new tab)” lecture held on April 16th. Today, through this article, I will briefly share with you some tips on choosing a domain name!

First of all, the domain name must be meaningful, and it will be better if it can be combined with keywords. For example, some people like to register under their own names. For example, I also registered a website called VistaCheng.com (opens in a new tab), and also registered a simpler website called Vista.vc (opens in a new tab).



Secondly, the domain name should not be too long. If you can register a URL that is simple and easy to remember quickly, it will be like grabbing a good house number in a popular area. It is a great thing. Some friends will insist on embedding a string of keywords into it. In fact, this does not make much sense, and netizens may not remember it!

As for the suffix URL, some people say [it is best to choose .com as the suffix domain name](https://medium.com/@flipweb/%E5%B9%BE%E5%80%8B%E6%96%B9%E6%B3%95%E6%95%99%E6%82Ialsoagreewiththis.Afterall,.comisofextraordinaryvalue.However,Idon’tthinkyouhavetoberigidaboutregisteringto.com.Justlikethedomainnamesuffixofthewebsite“ContentHacker” (opens in a new tab) is .today, there is nothing wrong with it!

Finally, I would like to provide you with a few more suggestions:

  • The domain name should be related to your business or development project.

  • The domain name should be unique and should not conflict with others.

  • The domain name should be easy to understand and avoid misunderstandings.



In terms of search engine optimization (SEO), the age of a domain name is also an important indicator. The more senior the domain name, the higher the score. If you have made up your mind to build your own personal brand, or want to run a website or blog, it is recommended that you spend some time and money as soon as possible to register a domain name that is easy to remember, loud and meaningful!

After reading the introduction of this article, if you still have any questions, you are welcome to sign up for the “Build My Personal Brand (opens in a new tab)” lecture on the evening of April 16th!

★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!

★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.

★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”

★ Photo Credit: Igor Miske (opens in a new tab)




Further reading

Next step

Bring this topic to your team

Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.