Before you start writing, develop a content strategy
I still remember that I had a chat with a partner of “Vista Writing Companion Program” to discuss her writing learning plan. This partner has a wide range of interests, so she wants to try to run two self-media with completely different attributes.
Cross-field development has become the mainstream of today’s society. As long as it can be balanced, it is certainly not a bad idea! Later, I spent almost an hour sharing with her some special matters that need to be paid attention to when operating self-media.
As for how to write eye-catching articles, I also sorted out some of the key points during the discussion and shared them with you:
Before you start writing, it is recommended that you first think about the purpose of writing? What methods should be used to proceed? In addition, we must first formulate a content strategy, which can start from the three stages of “planning”, “publishing” and “measurement”. Friends who are interested can refer to this article “Want to write wonderful social posts? Please formulate a social media content strategy first”.
If you want to write an article and submit it to the media, you need to first figure out which newspaper you are submitting it to? Or which online media? After all, each media has its own different attributes, needs and preferences, which we need to figure out first.
For example, when talking about the development of the post-epidemic era, some media prefer character stories, while others are more interested in business models or operating data… If we can formulate content strategies based on these clues, we will naturally have a better chance of winning!
The reason content strategy is important is that when we are pursuing a specific goal, if we can try to think from the perspective of the target readers through empathy, we will be able to better understand their real thoughts and needs.
A content strategy is a strategy that takes your business goals, and then uses content as a primary means to achieve those goals.
When writing, many people only give a complete description of the ins and outs of what happened. In my opinion, this is not enough. I suggest you write your own characteristics. If you could think about the starting point before starting to write? At the same time, plan how to break the topic and end it, as well as strengthen the viewpoints and related discussions, which will make the article more complete and more readable.
By the way, there is one more crucial point! That is, no matter which writing technique or technique you use, you must show your own opinions and writing style between the lines.
Here, I would like to specifically mention the importance of perspective.
The so-called opinion refers to putting forward your own views on things or issues from a specific standpoint or perspective. If you want to write an interesting chapter, naturally you can’t just stay at the level that can be seen with the eyes, but you have to start from your perspective and think about the true nature and meaning of things.
In other words, you can’t just write some superficial words, but also boldly write your true feelings. To put it bluntly, it is best to have ideas that can be helpful or valuable to everyone.
As for the writing style, I like “[In-depth Reporting Writing](https://www.books.com.tw/products/0010788881?utm_campaign=ap-202107&utm_content=recommend&utm_medium=ap-books&utm_source=v Ista)” author Kang Wenbing.
The so-called “[writing style](https://www.facebook.com/361338327943582/photos/a.400479187362829/448732519204162/?theate r&type=3&utm_campaign=Vstar&utm_medium=email&utm_source=Revue%20newsletter)” is a presentation of the internal and external combination of the author’s personality and “text form”.
I still remember that a friend once complained to me: “Ouch! Writing is really difficult, why not just stop writing?” In fact, writing is not as difficult as everyone thinks, so please don’t give up too quickly.
Someone said: “The charming thing about writing is that stubborn feeling.” Think about it, it really makes sense!
☞Extended reading☜
If you need someone to accompany and guide you during the writing process, please sign up to join the “Vista Writing Companion Program”! If you are interested in building a personal brand, I am also happy to share some tips. However, it is more important that you start with deliberate practice.
It is recommended that you stay curious about the big and small things around you. Please remember to read more, observe more, and be diligent in outputting various ideas and opinions!
I believe that as long as you plan your content strategy in advance and consistently output your thoughts and opinions, you will be able to write a wonderful chapter in your life!
☕️ Invite Vista to have a cup of coffee
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