A brief discussion on corporate official website planning: start with understanding needs and providing value
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Recently, I accepted an invitation from the [Ministry of Economic Affairs’ Small and Medium Enterprises Division] (http://www.moeasmea.gov.tw/mp.asp?mp=1) New Enterprise Value Co-Creation Program to provide coaching and consultation for a new start-up company. In order to quickly get to the point and provide necessary assistance, I did some homework online beforehand, spent some time studying the basic information of the company, and also understood their products, services and business model.
When browsing this company’s website, I discovered some common problems in official website design, including: it is not clear who the website is designed for, it is difficult to find key information, the dynamic design is unclear, the copywriting and company profile are too stereotyped, etc. In fact, this is not a problem unique to this new company. Although many companies spend money to design beautiful official websites, they fail to realize that the official website is not only the company’s facade, but also the first line of contact with consumers.
Four key points in official website planning
For a good official website, what aspects should be paid attention to during the planning stage? I would like to briefly list a few points below to share with you:
- Give the official website a clear positioning: As the name suggests, the official website is a website set up to represent a certain identity. For an enterprise, it is natural to first define what services its official website provides? To which target audiences are you communicating? What kind of interactions do you hope netizens can have after coming to the official website? Only by clarifying these key points first can we give the official website a clear and definite positioning.
- Speed up the website loading speed: In this fragmented era, everyone’s attention has become a very scarce currency, so if the website loading speed is too slow, people may not have the patience to wait. In addition, based on the advent of the mobile era, cross-device browsing must also be considered when designing the official website. It is best to support [Responsive web design] (https://zh.wikipedia.org/wiki/%E5%93%8D%E5%BA%94%E5%BC%8F%E7%BD%91%E9%A1%B5%E8%AE%BE%E8%AE%A1) (Responsive web design, RWD).
- Provide a specific value proposition: The so-called “value proposition” not only includes the benefits provided to consumers, but also includes the company’s attitude and views towards society and mankind. Regarding the establishment of a website, companies need to think not only about exposure and publicity, but also about what benefits they can provide to the consumer public?
- Construct a clear navigation design: When it comes to the official website of an average company, it is actually not the focus of interest for most people, or the website that they visit frequently. Netizens usually come with a purpose when they visit the official website—perhaps they want to know the latest news of the company, collect specific information, or want to know the latest product information, etc. After understanding everyone’s needs, we should try our best to provide clear guidance so that the public can quickly click on the picture to find the web page or related information they want to browse.
There are actually quite a few aspects that need to be considered in how to design a corporate official website, far more than the above four points. Today I will briefly share with you. Friends who are interested are welcome to contact me and communicate, so that we can study the topic of website design in more depth; of course, I am also happy to help you create a better official website!
★ Photo Credit: unsplash.com
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