"Brand Marketing Media Public Relations Skills" course experience: Understand the media ecosystem and master the direction of community management

This article The author is Chen Zhaorong, Currently serving as a Private Posture Management Coach and Sports Nutrition Consulting Coach. Thank you for the permission to reprint, hereby thank you.

Course content and results

On the afternoon of September 15, 2019, I arranged a “[Brand Marketing Media Public Relations Technique] (https://events.panmedia.asia/events/e1811281208995001)” course for myself to learn how to be good friends with the media. The lecturer Vista is the former editor-in-chief of “Digital Times” magazine Zheng Weiquan.

Through three hours of study, I learned more about the media ecosystem. The content is life-like and interesting, and I also learned various “that’s it~” media operation techniques. During the breaks in class and after class, I kept asking the teacher questions to make myself clearer about the direction of my and my team’s community management in 2019. The whole thing is very exciting😍~~~~

Key Questions for Continuing Education Courses

When it comes to investing in further education courses, I think the following questions are key:

• Do you understand why you spend money to take classes?
• What do you want to learn?
• What do you want to take away?
• Have you taken the initiative to get to know key people after class?
• After taking the course, what next step will you take?
• Create valuable actions?

If you find yourself complaining that classes are expensive, it’s because you don’t know what you want… Learning is to create future value. I am very fortunate to have earned tens of thousands of yuan worth today.

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